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The Jeevika Saathi initiative, spearheaded by BharatCares (supported by CSRBOX Foundation), emerged as a response action amid the COVID-19 crisis in India. This initiative aims to assist families affected by COVID-19, particularly women grappling with the loss of a breadwinner, by understanding and addressing their needs to create sustainable livelihood avenues. Following the impactful outcomes of the program nationwide, BharatCares has expanded the initiative into Jeevika Saathi 2.0, geared towards empowering women and their families through livelihood models.
Project Overview
Jeevika Saathi 2.0 endeavors to cultivate a cohort of professional women entrepreneurs who act as agents of economic and social change within their communities. The initiative provides these women with comprehensive support, including capacity building, material assistance, and ongoing guidance to establish or expand micro-enterprises. The overarching goal is to foster women's empowerment, transform aspirations into inspirations, and ensure enduring livelihoods.
Under Jeevika Saathi 2.0, we aim to nurture a cadre of professional women entrepreneurs by offering seed capital for initiating or scaling up micro-enterprises. Additionally, livelihood-based training is provided, followed by financial backing for enterprise establishment. This support extends beyond a one-time endeavor and continues until the business achieves sustainability and scalability. The program is set to be implemented in Ahmedabad, Udaipur, Pune, and Noida.
Small businesses have emerged as vital contributors to India's gross domestic product (GDP) and economic growth. Leveraging technological advancements, India's business landscape has witnessed a surge of startups, propelling the nation to become the third-largest startup ecosystem globally. Despite this progress, female participation in entrepreneurship remains limited.
Details of Support
1. Training (30+ Hours): Conducted in local languages, the training blends theory and practical sessions, including presentations, group tasks, and talks by successful entrepreneurs. Trainees receive comprehensive training kits and undergo assessments to gauge knowledge retention.
2. Material Support: Tailored to business plans, selected entrepreneurs receive material support, with contributions from recipients to foster ownership.
3. Market Linkages: Facilitating online and offline market presence, we connect entrepreneurs with suppliers, enroll them on government platforms, and assist with advertisement and branding.
4. Higher Order Support:
Government Scheme Linkage: Assistance in accessing various government schemes.
Formalization & Regulatory Compliance: Support in obtaining permits, licenses, and fulfilling compliance requirements.
Monitoring & Handholding: Continuous support through field coordinators, digital platforms, and peer-to-peer learning.
Market Intelligence: Providing insights into market trends.
Access to Technology & Skills: Equipping entrepreneurs with technological know-how and upskilling opportunities.
Business Ideation: Offering guidance for aspiring and existing entrepreneurs.
Udyamee Platform: A digital platform facilitating capacity building, information dissemination, mentorship, and peer-to-peer learning.
Through Jeevika Saathi 2.0, we aim to empower women entrepreneurs, catalyzing sustainable socio-economic development and fostering a culture of entrepreneurship and empowerment.
1200
Total Women Outreached
600
Total Women Trained
230
Women Provided with Material Support
2,400
Total Families Impacted
15,000
individuals to be impacted till 2025
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