But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and will give you a complete account of the system and expound the actual teachings of the great explore
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In line with Ministry of Roadways and Transport Authority’s National Road Safety Campaign call for SADAK SURAKSHA - JEEVAN RAKSHA Campaign, Wrong Side of the Road (WSOTR) is a CSR (Corporate Social Responsibility) Initiative to enable positive behavioural change among Citizen on Road Safety & Intoxicated driving of 2,85,000 + driving citizens by March 2023 in India. So far WSOTR initiative has reached more than 2,44,000+ beneficiaries and successfully running the Driver Sensitization Tab-lab (a setup with a digital tablet with earphones) in 6 states of India i.e., Delhi, Uttar Pradesh, Maharashtra, Jharkhand, Uttarakhand and Rajasthan. About 2,00,000+ citizens have potentially changed their behaviour and are less likely to drink and drive after taking part in the WSOTR Module.
The WRONG SIDE OF THE ROAD is an effective and successful 45-Minute behavioural change workshop comprising of live engagement, interactive movie & small assessment for educating driving citizens on road safety and anti-drink & drive. This workshop is delivered through blended approach of live physical engagement & virtually through tablet devices in Hindi or English language where each citizen driver will receive a Certificate of Completion, a Badge and most importantly a reflective learning experience.